Managing keywords effectively is one of the most important aspects of building a high-performing Amazon listing. Inside every project in Keywords.am, you have access to a powerful feature called keyword lists.
Each project supports unlimited keyword lists, giving you complete flexibility to organize your keywords based on strategy, relevance, or purpose. This lets you stay focused and efficient as you build or refine your listings.
What Is a Keyword List?
A keyword list is simply a container for a group of related keywords within your project. You can create as many lists as you need to keep your keywords organized and aligned with your goals.
For example, you might create separate keyword lists for:
- High-relevance terms
- Seasonal or trend-based keywords
- Competitor keyword sets
- Long-tail or niche-specific phrases
- Specific sections of your listing (like title, bullets, backend search terms)
This structure helps you avoid keyword clutter and makes it easier to update or expand your listing over time.
How to Use Keyword Lists Strategically
Keyword lists are more than just storage—they’re a workspace for building, testing, and optimizing your Amazon SEO strategy.
Here’s how sellers commonly use them:
- Track performance: Monitor how different groups of keywords are performing or being used across projects.
- Segment by purpose: Keep product-focused terms separate from promotional or seasonal ones.
- Refine strategy: Compare lists of high-performing vs underperforming keywords.
- Plan smarter updates: Use focused lists to plan changes without disrupting your entire keyword ecosystem.
Including Negative Keywords
Not every keyword is worth using. That’s why we support negative keywords in your lists—both as exact matches and phrases.
Negative keywords allow you to:
- Mark keywords you know perform poorly or don’t apply to your product
- Avoid accidental inclusion in your listings
- Keep your content cleaner, more targeted, and conversion-focused
Maintaining a negative keyword list helps you steer clear of wasted visibility and irrelevant traffic.
Copying Keywords: All vs. Unused
To make working with keyword lists even easier, Keywords.am includes several smart copy functions. Let’s look at what each one does using this sample keyword list:
keywordA1 keywordA2 keywordB keywordC
In this example, keywordC and keywordA2 (from the phrase keyword) are already used in your listing. Here's what each copy tool will do:
Copy All
This copies everything in the list—used and unused. It's ideal when you want a full backup or plan to re-use the research elsewhere.
keywordA1 keywordA2 keywordB keywordC
Copy Unused Keywords
This option copies only the full keywords that haven’t been used yet in your listing. Great for spotting what's left on the table.
keywordA1 keywordA2 keywordB
Copy Unused Single Words
This digs deeper, extracting only the individual words that haven’t been used. Perfect for building backend search terms or filler content.
keywordA1 keywordB
Each option gives you more control over how you deploy your keywords and ensures you’re making the most of every opportunity to rank and convert.
Bringing It All Together
Keyword lists are a foundational feature in every project, designed to help you stay organized, focused, and strategic. By segmenting your research, tracking performance, and leveraging negative keywords, you can build listings that are better targeted and more effective—without guesswork or clutter.